The North Face Isn’t Heading South Anytime Soon

The North Face has been dominating the Northwest’s active wear and outerwear market for many years and its popularity isn’t fading.

The Denali jacket, loved by youth, teens and adults, continues to remain on the best seller’s list. This Polartec® fleece with Supplex® nylon on the upper body keeps wearers warm and dry. REI factories have tested the nylon and found it to be abrasion-resistant or able to withstand wear and tear, making it a smart investment. It is a great staple that lasts through many rainy and cold seasons.

The functionality of this jacket is widely known. A saleswoman at the Seattle Flagship REI, Kelsey Hulse, expects to run out of Denali fleeces before Christmas. She also anticipates that shell pants, another North Face classic, will sell out before the holidays.

Hulse notes that new North Face fashions, such as jackets lined with brightly colored or natural looking faux fur, double-breasted down jackets and three-in-one coats are “already doing well.”

“People seem to be interested due to brand recognition,” she says.

It can be disheartening to hear that classics like the Denali jacket and even new fashions are selling out so quickly. But I have some advice. First, purchase your desired North Face item as soon as possible. Second, make sure you exhaust all your retail options. REI has six stores in the greater Seattle area and North Face clothing is also sold at other sporting goods stores such as Sports Authority. Nordstrom is also a retailer of The North Face, carrying a wide variety of fashions. Finally, try buying online- you may find some great sales! Travelcountry.com frequently has sales on many North Face items. Currently, they are having a North Face closeout sale, not to mention the Denali jackets went on sale twice last month and shipping was free! And let’s not forget thenorthface.com, which is likely to have what you’re looking for.