According to an article in The New York Times, Hasbro has seen a 62 percent increase in its profits due to high sales of Transformers and Spider-Man toys.
Another article details the long lines outside the Toys “R” Us in New York’s Times Square this past Black Friday. Toys “R” Us Chief Executive Jerry Storch said the lines were some of the longest the store has seen, exceeded only the year Nintendo Wii went on sale.
It’s no wonder the toys are such a hit. I helped promote the movie during my summer internship with Allied Advertising and the screenings were so packed that people were turned away. In Portland, a brawl broke out when a man fought his way back in and demanded a seat.
Many attendees were fans of the original 1984 “Transformers” series and the 1986 movie. However, despite the PG-13 rating of the 2007 movie, many were young boys and girls, often no older than 5, accompanied by their parents.
The toys appeal to the same broad audience and with the DVD release on Oct. 16, those that did not see the movie in theaters became fans at home.
The Ultimate Bumblebee to 2008 Camaro Transformer is the most popular toy, listed as retailing at $99.99. However, it can be found at Toys “R” Us for $89.99 with toysrus.com offering free shipping. This transformer sells on amazon.com for $83.84; shipping is free. However, the site only has two left. So whether a new or old fan, I’d advise you to buy your favorite autobot today!
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Keepoer » Transformers figures transform the toy market // December 2, 2007 at 3:13 am
[...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptMany attendees were fans of the original 1984 “Transformers” series and the 1986 movie. However, despite the PG-13 rating of the 2007 movie, many were young boys and girls, often no older than 5, accompanied by their parents. … [...]